The Plum Line

Know your Core

Do you know who your core customers are?

Reasons to know your core:

• Helps you serve your customer better
• Better service creates customer loyalty
• Customer loyalty creates repeat business
• A loyal core also becomes an advocate of your business

Recently I found a company that knows it’s core and does a nice job to regularly connect with them.  This company, a local liquor store, known for it’s great bear selection, holds a monthly beer tasting event called it’s “Beer Club”.  For a reasonable fee, customers are offered food and a sampling of several of the beers from their store with a short introduction of the brewer and what to look for in flavors as you sampled the beer.

These store representatives not only connected with their customers but were also able to convey their passion for well made beer. In fact, two of the employees were getting ready to make a trip to California to visit some of the breweries they work with.

While “beer lovers” is an obvious core for this particular business it’s still important for every business to identify what their core customer is.